Attention electric vehicle enthusiasts and bargain hunters alike! Ford has unleashed a tantalizing deal that could make the Mustang Mach-E a steal. But before you start jumping for joy, there’s a little fine print you’ll want to be aware of.
According to recent reports, Ford has rolled out a “VIN Specific Bonus Cash” offer that could slash up to a whopping $18,500 off the sticker price of their all-electric SUV. That’s right, a discount large enough to make even the most frugal shopper do a double-take.
However, as with most too-good-to-be-true deals, there’s a catch. This juicy discount is only applicable to a specific set of Mach-E models – those that have been used for Ford’s Courtesy Transportation Program or as demo vehicles. So, if you’ve been eyeing a brand-spanking-new Mach-E fresh off the production line, you might have to temper your expectations.
But fear not, even if you can’t snag the full $18,500 discount, Ford’s bulletin to dealers suggests that the incentive amount varies based on trim level and order date. That means there’s still a chance to score a substantial discount, even if it’s not the jackpot amount.
To add to the intrigue, Ford recently announced that 2023 Mach-E models built before May of this year would receive retroactive price cuts, aligning them with the newer models’ pricing. But here’s the twist – those older models come with a few extra goodies, like a 3-year BlueCruise semi-autonomous driving subscription and a mobile power cord, which the newer ones lack as standard features.
So, if you’re in the market for a Mach-E and don’t mind driving a gently-used or demo model, now might be the perfect time to pounce. Just keep in mind that scoring the full $18,500 discount could be like finding a needle in a haystack. But even a smaller discount on Ford’s electric gem could be a win in your book.